The Team
Who We Are
Annelize Campher
With nearly 8 year as a Makeup Artist, I have gained an unique perspective on what makes great makeup.
Now my dream of creating my own makeup range is a reality. Our line of products reflects my vision perfectly, designed to empower every woman to look and feel their best every day. Discover makeup that brings out your inner pro.
Adelia Herridge
As a professional, balancing a thriving corporate career with an active lifestyle, I understand that time is limited, and I am dedicated to maximising every moment.
With a passion for empowering women I have invested in True Cosmetics, an easy to use, versatile beauty brand that aligns with my vision of innovation and excellence.
True Cosmetics has been designed to ensure that beauty fits seamlessly into the busy lives of modern women and allows them to feel empowered, confident and polished all day, every day.